Marcel surpasses last year’s fridge sales
Published : Friday, 12 October, 2018 at 12:00 AM Count : 187
Release of huge power efficient refrigerators with inverter technology compressors in the local market by the Marcel is resulted in gaining its' customers' popularity that helped the company surpassing its previous year's total fridge sales in the nine months of the current year.
Marcel authorities informed that they sold out about 1.69 lakh units of fridges last year whereas about 1.85 lakh units were sold out during January to September period of 2018, registered nearly 30 percent higher sales compared to the sales of the same period of the previous year.
They said that bumper sales of Marcel fridges in this year's Ramadan and Qurbani Eid, along with the nationwide 'Marcel Digital Campaign,' played a remarkable role in registering sound growth in its fridge sales.
During this period, the local brand sold out about 1.5 lakh fridges. This year, Marcel set a target of selling out about 2.40 lakh fridges in the local market.
Marcel officials said, they started the season-3 of its Digital Campaign from last month, whereas the campaign's season-1 were conducted during April to June and the season-2 from July to August this year.