Aarong celebrates 40 years of upholding Bangladeshi heritage crafts
The Aarong 40 Years Festival was inaugurated at Army Stadium recently by Chief Guest Asaduzzaman Noor, minister of Cultural Affairs, Bangladesh. Sir Fazle Hasan Abed, founder and chairperson of BRAC; Tamara Hasan Abed, senior director, BRAC Enterprises gave opening remarks to kick off the 3-day festival celebrating the enterprise's 40th anniversary.
During a special programme arranged in the evening, Aarong recognized 40 outstanding craftsperson and entrepreneurs from various industries at the festival.
Asaduzzaman Noor, minister of Cultural Affairs said, women have a huge role in the national development of the country. Aarong is contributing greatly in creating employment for women. He said, it takes many struggles to become self-sufficient and Aarong has been assisting in that battle. Aarong has also contributed in preserving the cultural heritage of our country.
Sir Fazle Hasan Abed, founder and chairperson of BRAC said that Aarong was established right after the independence of Bangladesh with the objective to eradicate poverty. There were many obstacles during the founding years. But from a profession point of view, they prioritized the interest of the poverty-stricken producers. He said that Aarong has preserved the lost heritage while giving it a commercial form.
Tamara Hasan Abed, senior director, BRAC Enterprises said, Aarong and Bangladesh have grown together. Today, Aarong has created employment for 65 thousand people. She said that the festival was organized to introduce the younger generation with Aarong's journey of 40 years and the heritage of Bangladesh.
Participants at the festival can experience 11 live craft exhibitions, 5 of them offer workshops. They can also enjoy food stalls, a carnival area for children and special benefits at partner stalls throughout the festival.
The Aarong 40 Years Festival aims to promote Bangladesh's traditional art and fashion. The festival is open daily from 11am to 10pm till 27 October, 2018.