KFC and Pizza Hut launched a month long World Hunger Relief campaign in support of the United Nations World Food Programme (WFP) to raise awareness about and funds to address widespread hunger in Bangladesh.
The month-long campaign in Bangladesh began on World Food Day, October 16, and runs until 15 November, says a press release.
WFP Representative in Bangladesh Christa R?der , Managing Director and CEO of Transcom Food Ltd. Akku Chowdhury and renowned celebrities Topu, Munmun, Sharmin Lucky and Tusty launched the campaign Thursday at Pizza Hut RM Center in Gulshan Avenue, Dhaka.
As part of the campaign, KFC and Pizza Hut in Bangladesh are introducing fundraising and awareness activities in all their 25 outlets.
Funds raised from the campaign will help WFP provide a mid-morning snack of vitamin and mineral fortified biscuits to primary school children in poor areas to help ensure that they complete a basic education. Raising education levels is crucial to overcome poverty and hunger in the longer term.
"With around 805 million people in the world suffering from chronic hunger, it remains one of the greatest challenges of our time," R?der said. "We need the coordinated efforts of both the public and private sector. WFP is grateful to Transcom Foods Ltd for their commitment and partnership to give children a better chance to learn."
Through its school feeding programme, WFP provides a 75 gram packet of micronutrient-fortified biscuits six days a week to one million primary school students every year, in collaboration with the Government of Bangladesh.
Akku Chowdhury said, "As part of our Franchisee's global initiative, the campaign has been promoted in Bangladesh for the last 10 years. Pizza Hut and KFC team members are passionate about the cause as we believe we can play an important role in the community. Pizza Hut and KFC are global brands with local projects and respect to local heritage."
All restaurants under the Yum!Brand, including KFC and Pizza Hut, celebrate the World Hunger Relief campaign internationally.