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Thursday, February 12, 2015, Magh 30, 1421, Robi-Us-Sani 22, 1436 Hijr

Fashion houses ahead of Falgun, Valentine's Day
Published : Thursday, 12 February, 2015,  Time : 12:00 AM,  View Count : 62
Farhana Naznin
As the winter departs, 'Pahela Falgun (Spring) comes with its joviality. The Valentine's Day then knocks with a touch of affection. To mark these occasions fashion houses go on abuzz as they bring up the various trendy outfits. So, Observer Life and Style focuses on the trendy outfits of Pahlea Falgun and Valentine's Day in this week. Here is what the fashion houses have brought up for the people to mark those two occasions in this year.

Rang, one of the popular fashion houses, brings up the colourful collection for these two occasions. Rang means colour and that is because the fashion house focuses on in their trendy outfits.
According to the fashion house, they have prioritised the colour in this year's Falgun and Valentine's Day. Yellow and golden yellow colours are used in Rang's saree to mark the Falgun. They also use green, red and orange colour to saree's design.
They have salwar-kamiz, shirt, panjabi in which those colours are used. They said they tried to bring up a touch of nature in their outfits. The Falgun sarees are costing Tk 1450 to Tk 3850.
Moreover, Majenta colour is used in saree for Valentine's Day which costs Tk 2500 to 3680.
Panjabi's price range is from Tk 950 to Tk 1680. Even t-shirts are available in Tk 1000. Rang also offers gift vouchers to present a gift to the dear ones. You can buy your desired products by using this voucher, ranges from Tk 500 to Tk 5000. You can also search to find out the fashion house's products.

Bibiana's spring collection this year blends a design of poetry and nature in yellow, orange and maroon colours. Salwar-kamiz sets, dupattas, sarees, fatuas, punjabis, etc are available in their product line.
For Valentine's Day, Bibiana introduces dresses for couples featuring poems of love. Dresses are available for couples of all ages. Along with the dresses, an assortment of gift items includes special ethnic bags and jewellery.
Prices of sarees range from Tk 800 to Tk1500, salwar-kamiz sets start from Tk 800 to Tk1400, fatuas start from Tk 300 to Tk 800, panjabis start from Tk 300 to Tk 800.
Pahela Falgun and Valentine's Day collections are available in every Bibiana outlet in Dhaka city - Dhanmondi (near Central Hospital), Aziz Super Market, Banani, Bashundhara City Shopping Mall, Shukrabad, Gulshan, and one in Chittagong. People can easily choose their preferred products from their website:

Kay Kraft
Kay Kraft is a retailer and wholesaler of fashion wear, fashion accessories, home textiles, handicraft and hand loom based products of Bangladesh. The initiative was primarily targeted to the young demography of Dhaka city and within a short span of time became popular among middle class young professionals and students, according to its website information.
To mark the Valentine's Day, Kay Kraft fashion house presents a large selection of sarees, salwar kamiz sets, fatuas, panjabis and T-shirts, which the fashion savvy will feel at ease as there is something for almost everyone. Also they brought a brilliant assortment of designs on the usual line of attires for Pahela Falgun, the first day of spring.
Prices of sarees range from Tk 850 to Tk 7000, Tops Tk 450 to Tk 1500, salwar-kamiz sets start from Tk 2000 to Tk 3500, fatuas begin from Tk 500 to Tk 700, panjabis at Tk 650 to Tk 2500.
Pahela Falgun and Valentine's Day collections are available in every Kay Kraft outlet in Dhaka city - Sobhanbagh, Baily Road, Malibagh, Riffles Square, Plaza AR, Banani - 2, Mirpur, Aziz Market, Uttara Tower, Jamuna Future Park, and one in Chittagong. Their website:

Aarong is a one-stop shopping location from clothing to household items, gifts and fashion accessories to children's toys. It has various colourful dress collections for women, man and children. People can easily choose their dresses at different price on the occasion of Pahela Falgun and Valentine's Day.
Aarong has grown into one of Bangladesh's biggest retail chains, with 13 stores spread across the major metropolitan areas of the country - in Dhaka, Chittagong, Comilla, Sylhet, Naryangonj and Khulna. To compliment brick and mortar operations, an e-commerce website is being launched to reach global markets.
The brand has spread throughout the country as it operates 13 centres (with nearly 638 production and sub centres). Their website is

Anjans, one of the leading Fashion House in the country, have brought up many collections on these two occasions. In this boutique house you would find different, attractive, artistic and colourful sarees and dresses.
Prices of sarees range from Tk 2500 to Tk 8000 while salwar-kamiz sets start from Tk 1200 to Tk 5000, panjabis price start from Tk 1500 to Tk 1700.
Pahela Falgun and Valentine's Day collections are available in every Anjans outlet in Dhaka. The outlets are available in Jamuna Future Park, Dhanmondi, Uttara, Pathopath, Siddehwari, Gulshan, Baily Road, Banani and Wari. Outside Dhaka, the branches are available in Narshingdi and Chittagong. People can visit their website:

Banglar Mela
Banglar Mela, a fashion brand to promote the craft, culture and heritage of Bangladesh, is one of the most famous and renowned fashion houses of the country. This brand has shown everyone how to stay stylish wearing 100 per cent deshi clothes and culture. Banglar Mela's goal is to bring fashion in an affordable price to all and also make people look elegant, comfortable and classy as their designs are aesthetically beautiful which brings out the natural beauty of a person and let them feel confident and deshi. They have many colourful sarees, salwar kamiz, kurtahs, fotua, panjabi, shirts, kid's wear on the occasions of Pahela Falgun and Valentine's Day in variety of prices in their outlets in Dhaka city. The fashion house has a website where people can easily find out their preferable dress.
Arshinagar is a boutique house where people can get Pahela Falgun and Valentine's Day clothing local ethnic designer's collection. The collections of Arshinagar is unique and of different price range. The fashion house management said, they mainly concentrate on the variety, affordability and maintain a customer group having different choice and income level and ages. Many colourful sarees, salwar-kamiz sets, shirts, fatuas, kurtas and baby dresses etc people can select on these two occasions. Their website:

Online fashion houses
Observer Life and Style suggests some online boutiques houses which could be handy to fulfil your aspiration.
There are many online boutiques houses which are run through facebook. There are farjana's collection, tasnua, Fashionia, glamorous bd, sadia boutiques house, GLaMgrL designer creations and jewellery etc which offer variety of collection through their website for these two occasions.
The main theme of Fashionia boutique house is 'Colours in love'. This house brings up some attractive offer on the occasion of Valentine and Pahela Falgun. They use embroidery in tosor silk sarees costing Tk 10000 to Tk 15000, sarees with hand paint cost Tk 1300 to Tk 1800. For men's collection they offer T-shirt in a range of Tk 350 to Tk 550 and shirt at Tk 2200 to Tk 2500. Their facebook address is: pages/Fashioni.

Editor : Iqbal Sobhan Chowdhury
Published by the Editor on behalf of the Observer Ltd. from Globe Printers, 24/A, New Eskaton Road, Ramna, Dhaka. Editorial, News and Commercial Offices : Aziz Bhaban (2nd floor), 93, Motijheel C/A, Dhaka-1000. Phone :9586651-58. Fax: 9586659-60, Advertisemnet: 9513663, E-mail: [email protected], [email protected], [email protected]