Twitter said Friday it was testing a new way to use the messaging platform for shopping by promoting "products and places" in its feeds, as it looks to boost revenues.
"We're starting to experiment with a small number of products and places," Twitter product manager Amaryllis Fox said in an official blog post.
"As we test, within your timeline you may see pages and collections of pages that are shared by influencers and brands."
The move will expand the platform beyond tweets to pages with product information and in some cases "buy" buttons.
The revamp also allows for designated "curators" to connect with users in a manner beyond the 140-character tweet.
This could include sponsored messages from HBO about its "Game of Thrones" television series or from actress Reese Witherspoon about her Draper James line of apparel, Fox listed in her post as examples.
Costolo was under tremendous pressure from investors to prove his worth by increasing the ranks of Twitter users and revenues brought in by the globally popular one-to-many messaging service.
Twitter's most recent update showed it has some 300 million active users, but growth has been sluggish compared with other social networks and it has yet to show a profit.
Twitter's share of the USD 145 billion spent on digital advertising around the world this year is slightly less than one.
?The Hindustan Times