Ericsson, a Sweden based telecommunication company recently released Ericsson's Mobility Report. The report shows Bangladesh is in the list of top countries globally for net additions, with 2 million new subscribers in the first quarter of 2015.
Talking to The Daily Observer, Mehnaz Kabir, Head of Communications, Ericsson Bangladesh focused on various issues related to the report recently.
Mehnaz started saying "Youth culture, urbanization, and the rise of smart phones have significant impacts on growth of ICT in Bangladesh. It is evident that as device affordability increases, smart phone adoption steadily grows. Currently 25 percent of handsets are smart phones in South East Asia and Oceania market and we predict by 2020, smart phone subscriptions will grow three times to almost 800 million in this region".
"Measurements show that social networking, instant messaging and video streaming dominate smart phone usage with varied app preference from market to market; Facebook and YouTube consistently seen in the top 5 mobile apps in the countries analyzed." Mehnaz added.
Responding to a question on how apps are being adopted in daily lives, Mehnaz said, "Recently Ericsson Consumer Lab also published "Flexibility in Work Life" report, which examined consumer opinions from a professional perspective with more than 47,000 interviews conducted in 23 countries.
The report shows almost half of the global working population considers it important to have flexible working hours and average time spent on personal mobile devices for work is far greater than the time spent on PCs. Interestingly, the working population also spends more time downloading apps than the rest". Referring to Ericsson Mobility Report she added, "The gap in network performance between mature ICT countries with 4G/ LTE deployed and developing countries, has widened."
Emphasizing that by 2020, mobile traffic in this region will multiply nine times reaching three exabyte /month, "for telco operators in Bangladesh, delivering a consistent user experience aligned with the most popular apps can help drive customer satisfaction in a data-centric world", Mehnaz concluded.