Mahindra Comviva, the global leader in providing mobility and financial solutions, has been declared winner in the “Digital Ticketing” category of Future Digital Awards 2015 for its mTicketing service for Bangladesh Railways.
Juniper Research gives the Future Digital Awards to companies that it believes have made significant progress within their sector, and are now poised to make considerable market impact in the future.
The awards were decided by a panel of expert judges based on a number of criteria including: product features and user benefits; innovation; commercial partnerships; commercial launches; certification & compliance; and, potential future business development.
Mahindra Comviva's mobiquity Money enables Bangladesh Railways to digitize ticketing transactions, extending greater convenience to consumers whilst improving sales efficiency.
Deployed in partnership with leading operators in Bangladesh, the service allows customers to purchase tickets using a prepaid mobile wallet or over-the-counter at an authorized outlet.
Customers now save money by avoiding the journey to the railway station to book their ticket - a saving of time and associated wage loss as well as the cost of transportation to the booking office.
Nearly 85% of the transactions are performed via agents over the counter demonstrating the dominance of assisted services in an emerging economy.
The service has thus contributed towards enriching lives of agents by providing them an alternate source of income through commissions. For operators, mTicketing leads to increase in revenues from mobile financial services.