Country's farmers and producers organizations and their apex - the Sara Bangla Krishak Society (SBKS) - has launched a total of 55 Digital Village Centres (DVC) with fairs across the country.
The SBKS established the digital centres with support from the Food and Agriculture Organization of the United Nations (FAO) and the Agriculture Ministry being inspired by the government's vision to build a 'Digital Bangladesh', as well as FAO's global 1,000 Digital Village Initiatives.
In each digital village, a virtual call centre (VCC) collectively facilitates buying inputs for smallholder farmers and selling their products. Since the onset of the Covid-19 pandemic, more than 10,000 producers have benefitted, nearly half of whom have been women.
According to the SBKS leaders, the digital initiative has reduced the risks of Covid-19 infection.
The FAO has been supporting SBKS through the 'Missing Middle Initiative' of the 'Global Agriculture and Food Security Programme' to build strong rural institutions so that they can provide need-based agribusiness services to smallholder farmers.
Through the VCCs, around BDT72.87 million (US$851,455) of produce has been sold and Tk11.93 million (US$139,341) of agricultural inputs have been purchased, according to an FAO press release.
Joining the launching ceremony held on Sunday, FAO Representative in Bangladesh Robert D. Simpson said, 'In line with the government's Digital Bangladesh initiative, FAO's Digital Village Initiative works to ensure that agricultural services reach smallholders, improving rural livelihoods through digital connectivity. FAO is committed to transforming agriculture through digitization."
Rizia Khatun, a service centre operator from Badarkhali village in Barguna, said, "Our villagers had to go to a faraway market to simply make a print of something or get information about farming or social safety nets. Having a digital village service centre means that important digital services are now available on our doorstep. In addition, the centres offer information and communication training to rural youth. This is a great asset for our community."
In line with Bengali custom, all walks of life participated in the village fairs which celebrated the launch of the digital centres.
The digital village service centres had a stall where the range of digital services available was displayed to visitors. Other participants - ranging from upazila agriculture, livestock and fisheries officers to local banks, telecom operators, mobile financial service providers, private nurseries and input companies, also had stalls to display their services and products.
SBKS General Secretary Obydul Haque said, "We organized the fairs to introduce villagers to the services available at their digital village service centre - making them feel at home so that they are comfortable and confident to connect and use the information services from government, private sector, and banks."
The fairs were inaugurated by upazila administrators in presence of local government officials, extension agencies and producer organization representatives.
Local handicraft workers, potters, bamboo and cane artisans, and cottage food entrepreneurs came to sell their products. Some Bengali traditional sports, folk songs and stage dramas were also organized. Participants shared how much they enjoyed the celebratory atmosphere.
A potter from Babuganj said: "As the market for plastic materials expands, we, the Pala community, who make our living through pottery are struggling. I shared this with the centre operator and they told me they can help improve our design and sell our goods more competitively using an online marketplace."
