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ICC award cricket rights to TSM for Bangladesh

Published : Saturday, 6 April, 2024 at 12:00 AM  Count : 308

ICC award cricket rights to TSM for Bangladesh

ICC award cricket rights to TSM for Bangladesh

The International Cricket Council (ICC) on Friday announced that ICC cricket rights in Bangladesh have been awarded to Bangladeshi company Total Sports Marketing (TSM), who will exploit the rights via Nagorik TV and Banglalink,
taking cricket to more people in the country over the next two years.

TSM will exploit the broadcast rights via Nagorik TV, whilst digital rights will be made available on Banglalink to the six mens and womens ICC World events up until the end of 2025.
The events covered in the deal are the ICC Mens T20 World Cup 2024, ICC Womens T20 World Cup 2024, ICC U19 Womens T20 World Cup 2025, ICC Mens Champions Trophy 2025, ICC World Test Championship Final 2025 and ICC Womens Cricket World Cup 2025.

"We are delighted to have awarded ICC cricket rights to TSM for the Bangladesh territory, where there is a large and passionate fan base," ICC Chief Executive Geoff Allardice said. "With the ICC Womens T20 World Cup taking place in Bangladesh later this year, there is a real opportunity to grow the womens game and engage with new and existing fans in partnership with our broadcast partner."

Expressing his excitement TSM CEO Md Moinul Haque Chowdury stated, "We are thrilled to secure broadcast and digital rights to ICC events over the next two years".

"Alongside numerous other international cricket rights TSM holds in the Bangladesh territory; securing ICC events rights is definitely the jewel in the crown. Bangladesh boasts a passionate cricket fanbase, therefore we are committed to delivering unparalleled coverage and immersive experiences to fans across the nation through our Broadcast partner Nagorik TV and Exclusive Digital Partner Banglalink," he explained.

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