Sunday, 23 June, 2024, Reg No- 06
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GP’s Shopno Jabe Bari goes beyond borders

Published : Tuesday, 16 April, 2024 at 12:00 AM  Count : 54

Business Desk
Grameenphones (GP) iconic campaign, Shopno Jabe Bari, has evolved into more than just a song and television commercial. It has become a soulful anthem, representing the universal longing for homecoming resonating with millions of people and symbolizing the deep emotions and warmth of reuniting with loved ones, on the joyous occasion of Eid.

This year, the campaign extends its reach beyond borders, touching the lives of Bangladeshis residing in Malaysia, says a press release.
With millions of Bangladeshis working tirelessly overseas, celebrating Eid together with their families remains a distant dream. While they strive abroad, their families eagerly await their return to Bangladesh, keeping the flame of hope alive.

Recognizing this bittersweet reality, GP has now taken a remarkable step to carry the love and emotions of families beyond borders. GP embarked on a heartfelt journey to collect the untold emotions and capture the unspoken sentiments of the cherished family members of Bangladeshis residing in Malaysia, sharing them with their loved ones in Malaysia during the joyous occasion of Eid.

The compiled video of these messages of love, longing, togetherness, and affectionate Eid wishes was displayed across Malaysia on a van equipped with large LED screen, surprising the expatriate community who least expected to see their families on large screens in a foreign country.

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