Monday, 15 July, 2024, Reg No- 06
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ICC takes media rights to market in BD, Pak, Sri Lanka

Published : Tuesday, 16 April, 2024 at 12:00 AM  Count : 106

The International Cricket Council (ICC) has begun the tender processes for media rights in Pakistan, Sri Lanka, and Bangladesh for its top-tier mens and womens events through 2025.

This comes with crickets governing body having already tied up broadcast rights deals for its next cycle - albeit longer-term agreements in most of those cases - in major markets such as the UK (Sky), the US (Willow TV), India (Star Sports), Australia, the Middle East and North Africa, and sub-Saharan Africa (SuperSport), sources said.

The MENA rights deal - a four-year tie-up with Evision - was unveiled last week (February 1), with this latest tender following close behind. Evision will make ICC event matches available on the CricLife MAX channel on the StarzPlay streaming service.

The specific details of the new tender are as follows: in Pakistan, two packages are available, both covering linear TV and digital rights, with both packages also including mens and womens events.

In the other two markets, meanwhile, only one package is on offer, also including both TV and digital, and events from both the mens and womens games.

Bids must be submitted for the full two-year term, which is set to contain six major ICC events, three mens and three womens.

Of those tournaments, the ICC Mens Champions Trophy in 2025 will take place in Pakistan, while this years Womens T20 World Cup is set to be held in Bangladesh.

The most recent major ICC event, the 2023 Mens Cricket World Cup in India, was covered live by PTV and ARY in Pakistan, Maharaja TV in Sri Lanka, and through T Sports and Gazi TV in Bangladesh.

Geoff Allardice, chief executive of the ICC, said: "We are delighted to be releasing the invitation to tender for media rights in three of crickets major broadcast markets in South Asia, namely Bangladesh, Pakistan, and Sri Lanka, as we continue to build our team of broadcast partners who will take ICC events to more fans across the world."

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