BYD has recently launched its first energy-intelligent luxury pickup, BYD SHARK in Mexico. The pickup features the DMO Super Hybrid Off-road Platform, representing the latest addition to BYDs product portfolio.
Developed for the global market, this model marks BYDs first international product launch outside of China, promising to redefine the global plug-in hybrid pickup market with advanced technology and diverse user-centric features, says a press release.
The product launch, themed Hybrid Power, Wild Spirit, showcased an immersive display of innovative, intelligent experiences and all-terrain extreme off-road scenarios, transforming into a echnological theme park brimming with exploratory fun and interactions. With over 800 guests in attendance, the event witnessed the debut of BYD SHARK.
Stella Li, Executive Vice President of BYD and CEO of BYD Americas, stated, "As a global leader in new energy technology, BYD remains committed to crafting innovative solutions for users worldwide. With the introduction of our inaugural new energy pickup, BYD SHARK, we
e poised to redefine the conventional fuel pickup landscape through advanced technology, providing users with a lifestyle characterized by boundless opportunities. BYD is now ushering in the era of the global new energy pickup."
Guided by Wolfgang Egger, Design Director of BYD, the vehicles design draws inspiration from sharks, seamlessly blending futuristic technology with raw power. The vehicle features full-length LED lights at the front, reminiscent of a sharks open mouth, exuding a fierce and captivating presence.
Its side proportions, marked by fluid body lines, mirror the graceful movement of a shark through deep waters. At the rear, a through-type tail light, inspired by a sharks tail fin, elegantly underscores the fusion of natural and technological aesthetics.
The interior design is created by Michele Jauch-Paganetti, Interior Design Director of BYD, drawing inspiration from spaceship consoles. Boasting a 10.25-inch LCD instrument panel and a 12.8-inch adaptive rotating screen, BYD SHARKs cabin sets a new standard for functionality and modern ambiance.
Moreover, the rear row seats, featuring a 27-degree recline angle, revolutionize the conventional design of pickup rear tows, delivering a blend of comfort and luxury technology within its intelligent cockpit.
The DMO Super Hybrid Off-road Platform, a core technology of BYD SHARK, stands as a revolutionary innovation, seamlessly combining rugged off-road capability and safety features with the comfort of an SUV, all while maintaining impressive energy efficiency.
This technology innovatively integrates a non-load-bearing frame designed for hybrids, the worlds first longitudinal EHS drive assembly, Cell to Chassis (CTC) technology, rear-wheel drive assembly designed for pickup trucks, and double-wishbone independent suspension at the front and rear end, perfectly balancing performance and comfort.
