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Apple profit ebbs as iPhone sales under pressure

Published : Sunday, 5 May, 2024 at 12:00 AM  Count : 123
SAN FRANCISCO, May 4:  Apple on Thursday said its quarterly profit ebbed but topped market forecasts as it announced an unprecedented $110 billion share buyback.

The iPhone maker reported a profit of $23.6 billion on $90.8 billion in revenue in the first three months of this year.

"Given our confidence in Apples future and the value we see in our stock, our Board has authorized an additional $110 billion for share repurchases," chief financial officer Luca Maestri said in the earnings release.

Shares were up nearly 6 percent to $183.20 in after-market trading, buoyed by the epic buyback program.

Apple took in a record high amount from digital goods and services sold to fans of the iPhone-makers gadgets, chief executive Tim Cook said in an earnings release.

As expected, iPhone sales dropped with pressure growing from China and increased competition from Huawei.

The Silicon Valley giant reported $45.7 billion in revenue from iPhone sales, its main money maker, versus $51.3 billion in the same period a year earlier, a ten percent drop.

In the key Greater China market, sales of iPhones shrank to $16.4 billion from $17.8 billion in a year-over-year comparison, earnings figures showed.

"Its been a tough year for Apple, no longer the worlds most valuable company nor the top smartphone provider," Emarketer analyst Jacob Bourne said in a note to investors.

"Waning iPhone demand in China has notably dented revenues."

Tech giant Huawei recently reported that its first-quarter profits surged over fivefold year-on-year, as the US-sanctioned firm continues to bite into competitor Apples sales.

"Apples sales were subdued during the quarter as Huaweis comeback has directly impacted Apple in the premium segment," Counterpoint senior research analyst Ivan Lam said.

In another setback for the iPhone, Samsung regained its position as the top smartphone seller worldwide in the first quarter of this year, according to industry tracker International Data Corporation.

Cook said he remains very optimistic about the China market, noting iPhones were top sellers in urban areas and his recent visit to open an Apple store in Shanghai was "fantastic."

"I maintain a great view of China in the long term," Cook said.

Apples sales decline in China was less than feared, and the company appears to be holding up better than expected there, according to CFRA senior equity analyst Angelo Zino.

As competitive pressure mounts on the iPhone, the Silicon Valley tech giant continues a push to ramp up revenue from services and digital content sold to fans of its devices.

But that move faces a threat from regulators and app makers who accuse Apple of essentially having a monopoly due to its tight control of the App Store and gadget operating software.

The US Department of Justice is suing Apple, accusing the company of illegally maintaining a monopoly for its iPhone by stifling competition and imposing exorbitant costs on consumers.    —AFP



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