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Live TV ban on OTT platforms raises concerns

Published : Tuesday, 2 July, 2024 at 12:00 AM  Count : 249
Pranto Chatterjee
In a surprising move, all major OTT platforms in Bangladesh have abruptly turned off live TV services without any prior notice, causing widespread concern among the public. This development raises critical questions about the direction of Digital Bangladesh and the effectiveness of government initiatives aimed at creating a smart, connected nation.

On the eve of Eid, when millions of people rely on mobile devices for entertainment and news, the suspension of live TV on popular OTT platforms came as a shock. With these services halted, the disruption has left users unable to access live television on their smartphones and laptops, a vital feature in the era of digital connectivity.

The abrupt shutdown has not only inconvenienced users but also sparked debates about the broader implications for the governments vision of a Digital Bangladesh.

Bangladesh has been on a steady path towards digital transformation, with numerous initiatives aimed at integrating technology into everyday life. The introduction and popularity of OTT platforms have been a testament to this progress, offering an alternative to traditional cable TV by providing convenient, on-the-go access to live television. However, the recent suspension of these services contradicts the governments vision and raises concerns about whether we are regressing in our digital journey.

In the global context, live TV services on OTT platforms are widely supported and encouraged by governments to enhance digital accessibility. Countries around the world have embraced this technology, recognizing its potential to reach wider audiences and provide real-time information. By intentionally turning off this service, Bangladesh risks falling behind in the digital race and undermining the very initiatives that aim to make the country smart and connected.

The suspension of live TV services on OTT platforms also highlights the digital divide that still exists in Bangladesh. While urban areas enjoy better access to digital services, rural and remote areas lag significantly. For many, OTT platforms were a means to bridge this gap, providing access to live TV where traditional cable services were unavailable or unreliable. Now, with these services halted, the disparity in access becomes even more pronounced.

Travelling across Bangladesh, one can see the impact of this decision firsthand. In public transportation, where passengers once watched live TV on their devices, screens are now blank. In villages, where OTT platforms offered a window to the world, there is now silence. This disruption not only affects individual users but also has broader social and economic implications.

The financial impact of this decision is also significant. OTT platforms have invested heavily in developing their services, and users have paid for premium packages that include live TV. The sudden suspension without notice has left consumers financially and mentally distressed, unable to access services they have already paid for. This move also risks reducing viewership on local platforms, which in turn could affect government revenue from taxes.

The regulatory landscape for OTT services in Bangladesh remains unclear. While the draft of the OTT content-based service delivery and management policy has been in the works since 2021, it has yet to be finalized. This regulatory uncertainty creates a precarious environment for both service providers and consumers. The recent shutdown underscores the need for clear, comprehensive policies that support the growth of digital services while protecting consumer rights.

Despite the current challenges, it is important to acknowledge the governments efforts in advancing the digital agenda. Prime Minister Sheikh Hasinas administration has been instrumental in promoting technology and connectivity, earning praise for its initiatives in making Bangladesh a digital and smart nation. However, the recent suspension of live TV services on OTT platforms requires immediate attention and resolution.

A proactive approach from the government, in line with its vision of a Smart Bangladesh, is crucial. Clear communication and transparency about the reasons behind the suspension, coupled with swift action to restore services, will be key to maintaining public trust. Additionally, finalizing and implementing the OTT policy will provide a regulatory framework that supports innovation and protects consumers.

The suspension of live TV services on OTT platforms in Bangladesh is a concerning development that highlights the challenges and contradictions in the countrys digital journey. While the government has made commendable efforts to promote digital infrastructure, this recent move risks undermining these achievements and alienating users who rely on these services.

To truly realize the vision of Digital Bangladesh, it is imperative to address these issues promptly. Restoring live TV services on OTT platforms, finalizing the regulatory framework, and ensuring equitable access to digital services across the country will be essential steps. With a sharp and responsive government, there is hope that these concerns will be addressed, reinforcing Bangladeshs commitment to becoming a smart, connected nation.

The writer is a former Indian Council for Cultural Relations (ICCR) scholar, holding a B.Tech in Electrical Engineering from NIT Durgapur, India


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