Grameenphone (GP), the leading mobile operator in Bangladesh, has recently observed International Sign Language Day reaffirming its commitment to inclusivity and accessibility for hearing and speech-impaired individuals to participate in society.
Through innovative initiatives and a commitment to breaking communication barriers, GP aims to empower everyone to fully participate in a connected world, says a press release.
To further enhance accessibility for the hearing and speech-impaired community, GP provides the SignLine service, enabling users to access telecommunications solutions via video calls.
To ensure effective support, all agents at GP Experience Centers have received basic sign language training from expert Arafat Lata, empowering them to connect customers to the online SignLine service seamlessly for tailored assistance.
Additionally, GP has launched a curated Sign Language Playlist on its YouTube channel, offering tutorials on everyday signs and frequently asked telecom services. Customers can easily access support through the MyGP SignLine link, reinforcing Grameenphone's commitment to inclusivity and accessibility for all.
This year, in celebration of International Sign Language Day, GP shared a touching video on its official Facebook page under the theme, "If you don't understand everyone's world, how will the world be for everyone?" The video features Mukta, a young sign language expert, who serves as an interpreter for her brother Ifti who will soon join university and many others like her brother who are hearing and speech-impaired. Mukta's journey highlights the significance of communication and the transformative power of understanding.
As part of its ongoing Digital Inclusion project, GP with Plan International Bangladesh is addressing the urgent need to equip marginalized communities with digital skills, including ethnic minorities and individuals with disabilities. This two-year initiative offers customized training in digital skills and online safety, empowering individuals to access vital digital services, educational resources, and employment opportunities.
The initiative has already trained over 2.1 million people across 32 districts, with 65% of participants being women. By utilizing a blend of in-person training, community radio education, and youth-led campaigns, GP is not only advocating for the rights of these communities but also enhancing their overall quality of life by fostering greater participation in the digital economy. Additionally, the company is dedicated to fostering and uphold a robust approach for Environmental, Social, and Governance (ESG) practices.
Mohammad Sajjad Hasib, Chief Marketing Officer (CMO) of GP said: "With over 85 million customers, we serve a diverse community, including those who are hearing and speech-impaired... On this International Sign Language Day, we stand firm in our dedication to digital inclusion and contributing to a more connected Bangladesh."
