Bikroy Group is a distinctive brand promotion agency specializing in the promotion of automobiles such as high-end cars and premium bikes, luxury products and other exclusive items, opened an office at Uttara, Sector 11, Road: 12, recently.
In 2018, its Chairman Md Hasan Hawlader and his younger brother, Managing Director Tarikul Islam Shanto embarked on their entrepreneurial journey with a modest venture focused on the sale of used cars.
In 2023, the business rebranded under the name "Bikroy Group," and today it stands as a robust company with hundreds of employees and millions of customers. A dedicated team works diligently to oversee daily operations, playing an instrumental role in the company's steady growth and success.
Their core mission is to connect buyers with sellers through their active social media channels, creating a seamless platform for both parties, says a press release.
Today, their online presence has significantly expanded, boasting over 400,000 followers on Facebook, 163,000 on YouTube, and more than 85,000 on TikTok. This digital reach opened new horizons for Bikroy Group, allowing their business to thrive in ways they had not anticipated.
With the support of their team, Md. Hasan Hawlader and Tarikul Islam Shanto are working tirelessly to establish Bikroy Group as a leading business entity in the national market.
The success story of Bikroy Group stands as an inspiring example for new entrepreneurs, showing that resilience and innovative thinking can lead to success, even in challenging times.
Through live video engagements, Bikroy Group enables potential buyers to explore a variety of products, ask questions, and select items that meet their preferences.
Once buyers express interest, Bikroy Group facilitates communication, acting as a bridge to connect them directly with sellers.
This unique approach enhances customer experience by providing a convenient, interactive, and personalized shopping experience for luxury products.
Initially, Bikroy Group Ltd its scope to car sales, but over time, they diversified their offerings, transforming into a comprehensive business brand.
Starting with small transactions in the local market, their business gradually found stability over time.
However, in 2020, the COVID-19 pandemic posed an enormous challenge, nearly pushing their business to the brink. Despite the hardships, they resolved to turn this crisis into an opportunity for growth.
During the pandemic, they transitioned their business entirely to digital platforms. Utilizing Facebook, YouTube, Instagram, TikTok, LinkedIn, and a dedicated website, they established a direct communication channel with their customers.
