Mastercard on the New Year's Day announced the launch of its winter Spend & Win Campaign 2025, titled 'Sail Beyond.' The campaign aims to promote digital payments adoption by making transactions rewarding for cardholders.
It will be live from January 1 to February 9, 2025, and all Mastercard debit, credit, and prepaid cardholders will be eligible to take part in it, says a press release. The winner of the campaign will be awarded a five-day couple trip, which will include three nights on a memorable cruise covering the vibrant Singapore, Penang Port and Port Klang in Malaysia along with air tickets & accommodations. The next winners will get a chance to win exciting rewards, including travel vouchers, electronics, and food and shopping coupons.
To qualify for the campaign, Mastercard cardholders will have to complete at least four transactions worth BDT 1,000 for domestic purchases or $25 for international purchases. Transactions can be made at the Point of Sale (POS) or through e-commerce platforms. Points will be awarded based on the type of transaction, with three points for cross-border POS retail transactions and two points for domestic POS, e-commerce, and cross-border e-commerce transactions.
Syed Mohammad Kamal, Country Manager, Bangladesh at Mastercard, said: "The Spend & Win Campaign 2025 reflects Mastercard's commitment to build a digitally empowered society in Bangladesh by encouraging people across the country to embrace digital modes of payment. This initiative is a humble step to become a cashless economy. By collaborating with leading financial institutions and merchants, Mastercard aims to provide an enhanced value proposition to its cardholders along with world-class payment security."
