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Understanding of gen-Z is crucial 

Published : Tuesday, 20 August, 2024 at 12:00 AM  Count : 355
Dr Matiur Rahman
Generations, distinct groups born around the same time, are shaped by similar social, economic, and cultural experiences. These generational cohorts often exhibit shared characteristics, attitudes, and behaviours that define their historical place. As we navigate the complexities of contemporary society, understanding these generational dynamics becomes increasingly crucial. 

Among the many generational cohorts, Generation Z, a unique and influential group born between 1997 and 2012, stands out with their unique experiences. Their lives have been markedly different from those of previous generations, characterised by technological advancements, social media, and a globalised world, making them a fascinating subject of study.

Generational analysis, a lens provided by the insightful work of sociologists and demographers, allows us to examine societal changes and predict future trends. This scientific concept of generations, shaped by the dedicated research of these professionals, helps us understand how historical events and cultural shifts impact groups of people over time. The framework includes various generational cohorts, each defined by specific birth years and shared experiences. 

The Greatest Generation, born between 1901 and 1927, lived through the Great Depression and World War II. Their formative years were marked by significant hardship and conflict, yet they emerged as a generation of resilience and adaptability. This generation witnessed profound social and economic changes, including the rise of jazz and swing music, and their experiences contributed to their reputation for hard work and grit, inspiring hope for the future.

Following this cohort is the Silent Generation, born from 1928 to 1945. This generation, coming of age during relative stability after World War II, is known for its conformity and adherence to societal norms. They were less vocal in challenging authority, a characteristic that earned them the label "Silent." Their focus was often on achieving financial stability and securing a modest domestic life, reflecting their post-war values and priorities.

The Baby Boomer Generation, born between 1946 and 1964, emerged in the wake of World War II during significant population growth. This generation is characterized by optimism, economic prosperity, and social activism. The Baby Boomers experienced the civil rights movement, the Vietnam War, and the cultural shifts of the 1960s and 70s. They were instrumental in pushing for social reforms and redefining family dynamics, including a shift towards more participatory parenting.

Generation X, born between 1965 and 1980, is often overshadowed by the larger Baby Boomer and Millennial cohorts. Known for their scepticism and self-reliance, Gen X grew up during the end of the Cold War, the rise of personal computing, and the beginning of the internet era. Their experiences of economic uncertainty and shifting societal norms shaped their pragmatic and independent outlook on life.

Millennials, or Generation Y, born from 1981 to 1996, are marked by their unique position at the turn of the millennium. They are the first generation to come of age with the internet, witnessing the rise of social media, smartphones, and the digital economy. Millennials have been characterized by their adaptability, entrepreneurial spirit, and focus on social issues like climate change and equality. Their formative experiences, including the 9/11 attacks and the Great Recession, have significantly influenced their worldview and values.

Generation Z, or Gen Z or iGen, is the latest cohort born between 1997 and 2012. This generation has grown up in digital technology and social media. Unlike their predecessors, who witnessed the rise of the internet, Gen Z has never known a world without it. Their lives are deeply intertwined with technology, shaping their communication, information consumption, and social interactions.

One of Generation Z's defining characteristics is its digital nativity. From a young age, they have been exposed to smartphones, social media platforms, and instant connectivity. This constant exposure to technology has influenced their social behaviours and expectations. For instance, Gen Z is adept at navigating digital platforms and is accustomed to instant gratification. Their communication style is often characterized by brevity and visual content, with platforms like Instagram, TikTok, and Snapchat playing a central role in their social lives.

Social and cultural awareness is another hallmark of Generation Z. They are more diverse and inclusive than previous generations, with a heightened awareness of issues such as racial equality, gender identity, and mental health. This awareness is reflected in their activism and advocacy, with many Gen Z individuals actively participating in social movements and campaigns. Their commitment to social justice and environmental sustainability is evident in their consumer choices and lifestyle preferences.

Economically, Generation Z faces unique challenges and opportunities. They are entering the workforce in a time of economic uncertainty, with the impacts of the COVID-19 pandemic exacerbating issues such as job insecurity and economic inequality. However, they are also positioned to leverage their technological skills and entrepreneurial spirit to create new opportunities. Many Gen Z individuals pursue non-traditional career paths, such as freelancing, remote work, and gig economy roles.

In terms of education, Gen Z values practicality and relevance. They are more likely to seek educational pathways that offer clear career benefits and align with their interests. This generation is also more inclined to use online learning resources and alternative education methods, reflecting their comfort with technology and desire for flexible learning options.

Generation Z's impact on society is already being felt, and their influence will likely continue to grow as they mature and take on leadership roles. Their approach to social and political issues, technological proficiency, and commitment to change positions them as a powerful force in shaping the future.

Understanding Generation Z requires acknowledging the broader context of generational dynamics and recognizing how technology, social change, and economic conditions influence their experiences and perspectives. As we progress, engaging with Gen Z's unique contributions and addressing their challenges is essential to ensure a more inclusive and equitable society for all generations.

The writer is a researcher and development worker



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