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Deshbandhu Products gaining recognition in global markets

Published : Tuesday, 27 October, 2026 at 3:53 PM

Observer Online Desk

Deshbandhu Food & Beverage Ltd. (DFBL), a subsidiary of Deshbandhu Group, is strengthening its position in international markets beyond Bangladesh.

The company currently exports a wide range of food and beverage products to more than 40 countries worldwide. Expanding the global recognition of Bangladeshi products and exploring new markets remain among its key objectives.

Since 2017, the company has been exporting various products, including mango drinks, litchi drinks, pineapple drinks, energy drinks, and different types of carbonated soft drinks (CSD). Its export destinations include India, Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, the United Kingdom, Greece, Malaysia, Singapore, Australia, New Zealand, and several other countries.

Mr. Idrisur Rahman, Chief Operating Officer (COO) of Deshbandhu Food & Beverage Ltd., said, “We are currently exporting Deshbandhu products to more than 40 countries. We are undertaking various initiatives to increase exports, explore new markets, and enhance the acceptance of our products internationally.”

Mr. Md. Saiful Islam, Export Manager of Deshbandhu Group, said, “To increase the visibility of Deshbandhu products in international markets, we have appointed our own sales representatives in various countries. Alongside this, we are conducting branding and promotional activities through importers, using promotional materials such as posters, stickers, leaflets, calendars, T-shirts, and bags. We are working towards our goal of exporting Deshbandhu products to approximately 100 countries by the end of 2026.”

Deshbandhu Group operates 35 affiliated companies across various sectors, including sugar, cement, rice, textiles, polymers, packaging, food and beverages, and consumer and agro products. The group contributes to employment generation for approximately 30,000 people.

Through its commitment to quality, international market expansion, and effective branding initiatives, Deshbandhu Food & Beverage Ltd. continues to work towards enhancing the global recognition and acceptance of Bangladeshi products.

-SA

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Editor : Iqbal Sobhan Chowdhury

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