Haier plans to make Bangladesh regional manufacturing hub

Haier Bangladesh Limited is planning to expand local production and investment to establish Bangladesh as a regional manufacturing hub for South and Southeast Asia.

At a knowledge-sharing session in Gulshan here on Thursday, company officials highlighted plans to increase production capacity, reduce import dependency and strengthen the local supply chain under the 'Made in Bangladesh' initiative, said a press release on Monday.

Since starting operations in Bangladesh in 2020, Haier has been manufacturing air conditioners, washing machines and televisions at its Gazipur factory. It also produces refrigerators and freezers through contract manufacturing.

The company has already started locally producing key air conditioner components, including condensers, evaporators, tubes and indoor and outdoor bodies, creating opportunities for employment and industrial growth.

Haier Bangladesh CEO Fan Jing said the company aims to bring world-class technology and innovation to households across the country.

Director of Sales and Marketing Ashraful Alam added that customer satisfaction remains a key priority.�"BSS