AAAB and official Google & TikTok partner Aleph host Gen AI creative learning session

The Advertising Agencies Association of Bangladesh (AAAB), in collaboration with Aleph, official partner for Google and TikTok in Bangladesh, hosted a hands-on creative learning session at AKOTA Coworking, Dhaka.

With creative agencies playing a central role in designing brand campaigns and driving business growth, the session aimed to help AAAB member agencies adapt to the growing use of AI in advertising. The programme focused on enabling agency professionals to explore AI-powered creative development using Google tools at scale, alongside emerging creative approaches for TikTok.

The programme featured the Gen AI Creative Hackathon for Google Products and TikTok - Trends Start Here, combining practical exposure to AI-enabled tools, creative frameworks and platform-specific approaches relevant to modern agency workflows.

The event was opened by Ehsanul Haque, Country Director - Bangladesh & Sri Lanka, Aleph Digital, who welcomed participants and highlighted the importance of building new capabilities as technology continues to reshape advertising and brand communication.

Aleph’s Google and TikTok teams facilitated the sessions, sharing practical insights and examples with professionals from AAAB member agencies.

The event concluded with remarks from MA Maruf, Joint Secretary, AAAB and Ahsanur Rahman, Partner Director at Aleph for Google, who thanked the participants and expressed optimism about continued collaboration, knowledge exchange and future industry learning initiatives.

AAAB thanked Aleph for its continued partnership and reiterated its commitment to strengthening the capabilities of its member agencies through relevant, future-focused learning opportunities.

-HIS