Starcom Bangladesh wins 2 silver at Creativepool UK Annual Award

 
Bangladesh has made its mark on the global creative stage as Starcom Bangladesh won two Silver awards at the UK-based Creativepool Annual Awards 2026 for its Samsung campaign, “An Ad That Erases Ads.” 

The agency won Silver in both categories it entered, with Silver being the highest award given in each category this year, says a press release. 

The campaign was created to highlight Samsung’s Object Eraser tool, an AI feature available on its mid-range A Series smartphones. Instead of promoting the feature through a regular advertisement, Starcom Bangladesh turned the ad itself into an interactive experience. 

Users could circle unwanted advertisements and erase them from the page, just as Object Eraser removes unwanted objects from photos.

The latest recognition adds to Starcom Bangladesh’s nine awards for this campaign at Commward and Digital Marketing Award 2026, strengthening the agency’s growing presence in international creative competitions.

The idea made a complex AI feature easy to understand. It also turned advertising clutter into part of the campaign.

The website, surrounding advertisements and user interaction all worked together to demonstrate the feature.

Part of the global Starcom network, Publicis Media and BITOPI Group, Starcom Bangladesh continues to bring together media, technology and creativity to create meaningful consumer experiences.