Upay, English Carnival sign MoU to promote cashless digital education

Upay, one of Bangladesh’s leading mobile financial services providers, a subsidiary of United Commercial Bank PLC (UCB) and English Carnival Bangladesh, a growing EdTech platform for English proficiency test preparation and skill development, have entered into a strategic partnership to strengthen digital payment adoption and deliver greater convenience to students across the English Carnival ecosystem.

A signing ceremony was held at upay head office on Monday, where representatives from both organizations formally signed a Memorandum of Understanding (MoU). 

The ceremony was graced by Md. Humayun Kabir, Director, Business Operations, English Carnival Bangladesh, and Shibly Qureshi, Manager, HR and Admin, English Carnival.

Representing upay were Sajjad Alam, Head of Corporate Business, Mr. Mohammad Mamun Reza Khan, Head of Product, Quazi Shakil Mahmud, Head of Marketing,Jahir Uddin Mahmud, DGM Strategy, Md. Murad Hasan, GM Corporate Sales, and Nahnuz Afran Karim, Key Account Manager, Corporate Sales. 

The partnership is expected to create a seamless payment experience for students while further expanding the accessibility and use of digital financial services in Bangladesh’s education sector, says a press release. 

Under the MoU, the two organizations will work together to integrate a payment gateway for English Carnival student registrations, student cashback and promotional benefits, and the disbursement of commissions and incentives to English Carnival’s campus ambassadors through upay. 

The partners will also cooperate on joint branding, with upay as “Payment Partner” and English Carnival as “Education Partner”, as well as collaborative events, university activations, quizzes and competitions that combine English-language skills, career readiness and financial literacy.