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Samantha's perfume brand revenue crosses Rs 120 crore

Published : Thursday, 22 October, 2026 at 11:31 AM

Observer Online Report

Collected Photo

South Indian actress Samantha Ruth Prabhu has achieved major commercial success as co-founder of the fragrance brand 'Secret Alchemist', with revenue surpassing 120 crore Indian rupees.

According to a report by the ‘Hindustan Times’, the perfume brand, which Samantha co-founded alongside Ankita Thadani and Akash Vali, recorded an eightfold increase in revenue over the past eight months.

The business success coincides with a strong performance at the box office for her latest film, ‘Maa Inti Bangaram’, which has grossed over 100 crore rupees globally.

Expressing gratitude for the dual milestones, Samantha noted that building the brand from the ground up alongside a dedicated team has been a rewarding experience, while thanking fans and consumers for their support.

Beyond the fragrance sector, the actress maintains a diverse entrepreneurial portfolio. In 2020, she co-founded the contemporary women's fashion brand 'Saki' in partnership with Sushruthi Krishna. She is also associated with the activewear brand 'Mile Collective' and serves as co-founder of the nutrition supplement brand 'Guttaka'.

-EM

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Editor : Iqbal Sobhan Chowdhury

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