Eicher Trucks and Buses launches Ramadan cleanliness drive

 
Eicher Trucks and Buses together with its partners Runner Motors and Rangs Motors has organized a special cleanliness initiative across key locations in Bangladesh during Ramadan, says a press release. 

The nationwide campaign titled (Holiness begins with Cleanliness), in association with Eicher's channel partners, Runner Motors and Rangs Motors, began at the Rupatoli Bus Terminal in Barishal. 

The initiative aims to highlight civic responsibility during the holy month, encouraging communities to volunteer for the care of shared public spaces.

The campaign also reflects Eicher's brand philosophy 'Notun Samay. Notun Bhavna', reinforcing the idea that social responsibility and community care are integral to progress.

Following the successful launch in Barishal, the campaign continued its journey across Bangladesh. On 1st of March, volunteers organized a clean-up drive at the Faridpur Bus Terminal, working alongside transport workers to sanitize the area. 

The initiative then moved to Madaripur Government College on March 2nd, where students actively participated, promoting youth engagement in environmental stewardship. On March 3rd, the volunteers organized the campaign at the front of the National Martyrs' Memorial in Savar.