ASUS unveils AI-powered ExpertBook Ultra in Bangladesh

ASUS Bangladesh unveiled the ASUS ExpertBook Ultra at an inauguration programme in Dhaka, introducing its flagship business laptop to the country’s professional and enterprise market. Designed for modern professionals, business leaders and organisations, the device combines performance, mobility and advanced security.

Introduced under the statement “The Flagship of the Industry. Period.”, ExpertBook Ultra represents the premium end of the ASUS ExpertBook portfolio, combining premium design, next-generation AI capabilities, powerful performance and enterprise-focused reliability in a lightweight form factor.

A key feature of this laptop is its durability: it can withstand a drop from a height of 120 cm without damage, remain intact under a load of up to 100 kg, and continue to function even if water is spilled on it.

The laptop will be available in Bangladesh with Intel® Core™ Ultra 5 and Intel® Core™ Ultra 7 processor configurations, with prices starting from BDT 220,000.

Weighing approximately 0.99 kg, the ExpertBook Ultra is designed for professionals who work across different locations. Its metal construction combines a lightweight profile with super durability, while its high-resolution OLED display is suited to presentations, data visualisation, content creation and everyday computing.

Powered by the latest Intel Core Ultra processors, the laptop supports AI-accelerated computing alongside business applications and multitasking. It also includes ASUS thermal engineering for sustained performance and dedicated processing for supported AI applications and workloads.

At the launch event, Rex Lee, ASUS Vice President and General Manager of Asia Pacific Commercial Business, said, “ExpertBook Ultra represents our vision of what a true flagship business laptop should be. Professionals today expect performance, portability, design and security in one device. With ExpertBook Ultra, we are bringing that combination to Bangladesh and raising the standard for premium business computing.”

Senior ASUS and global officials, representatives from Global Brand, the ASUS importer in Bangladesh, business leaders, enterprise customers, channel partners, media, technology influencers and industry professionals attended the event.