British PM backs female MP for suing Musk’s xAI over bikini fake

British Prime Minister Sir Keir Starmer supported Labour MP Jess Asato to take legal action against Elon Musk’s xAI over “disgusting” images created of her by chatbot Grok.

He said she was “absolutely right”.

Jess Asato, the MP for Lowestoft in Suffolk, previously said she felt violated after claiming artificial intelligence was used to produce a fake picture of her in a bikini.

She said a legal case was filed at the High Court on Wednesday. The MP is seeking damages but also wants to set a precedent for companies to be liable for the design of AI systems. xAI has been contacted for comment, reports BBC.
It comes after a backlash earlier this year over how Grok was being used to create false sexualised images.

Asato was targeted in January after speaking up, she said, and spoke in the Commons at the time about how Grok had been used to create fake images of her.
Amid the backlash, xAI said users would no longer be able to use the tool to generate sexualised images of real people.

It has since become illegal to create or request a non-consensual deepfake image of an adult in the UK.
PM Keir said: “I’m really pleased that we took Grok on a few months ago, because that’s the fight we should be in.”
“Taking on some of these platform providers, some of these disgusting images… we won that,” he added.  

Previously, social media site X, also owned by Musk, said action would be taken against illegal content on its platform.

Musk also said: “Anyone using Grok to make illegal content will suffer the same consequences as if they upload illegal content.”