NESCAFÉ launches 10 limited-edition '3 in 1' coffee packs at ICCB fest

The day-long event held on Thursday (October 1) featured a vibrant mix of music, gaming, coffee tastings, and interactive sessions tailored for young coffee enthusiasts. During the festival, NESCAFÉ unveiled new packaging for 10 special limited-edition variants of its '3 in 1' coffee product line.

According to the organizers, the festival began in the afternoon, drawing coffee lovers and youth of various ages. The lineup featured live musical performances by popular artist Pritom Hasan and the band Level 5, alongside coffee tasting opportunities for attendees.

Entertainment options included PS5 gaming stations, canvas and doodling corners, creator challenges, and polaroid photo booths, allowing visitors to engage in creative activities and share their experiences on social media.

Prominent content creators Raba Khan, Rakin Absar, and Mahim Makes attended the festival, participating in direct interactions and creator-centric activities with the audience.

Organizers noted that the event aimed to diversify young people's passion for coffee by bringing together music, gaming, creativity, and content creation under a single platform.

Information and promotional materials published on NESCAFÉ Bangladesh's official Facebook page highlighted that the festival sought to strengthen the brand’s direct engagement with the youth alongside celebrating International Coffee Day through the launch of the new limited-edition '3 in 1' variants.

The event continued until the evening, creating an interactive, experience-driven environment where young visitors actively sampled the new variants and participated in the festivities.