A tête-à-tête with Azra Mahmood

The renowned choreographer, model and grooming coach talks about fashion, wellness, confidence and her dream of taking Bangladeshi talent to the global stage.

With 25 years in the fashion and modelling industry, Azra Mahmood has played a significant role in nurturing talent and shaping Bangladesh’s modelling and pageant scene. Through Azra Mahmood Talent Camp, she mentors aspiring models, while her international experiences, including Paris Fashion Week, continue to inspire her work. Blending global trends with Bangladesh’s rich heritage, she believes true style comes from confidence, discipline and character. In this conversation with The Daily Observer Life & Style, she shares her lifestyle philosophy, beauty secrets and future plans.
LS: How do you start your day?

Azra: I start slowly and with intention, enjoying the sunlight and a few quiet moments before checking my phone. I have learned that how you begin the morning shapes the rest of your day.
LS: How do you balance work and personal life?

Azra: Balance requires constant adjustment. I protect time for myself and my loved ones and rely on a trusted team. Learning to delegate has been one of the best decisions of my career.
LS: How do you unwind after a busy schedule?

Azra: Good food, meaningful conversations, music and sometimes silence help me relax. After a busy week, I enjoy being at home in comfortable clothes.
LS: How important are fitness and self-care?

Azra: They are essential, not just for appearance but also for well-being. Staying active, eating mindfully, sleeping well and caring for mental health help us feel confident and energised.
LS: What is your essential skincare tip?

Azra: Never sleep with makeup on, regardless of how late an event ends. Cleanse, hydrate and drink plenty of water. Good skin comes from consistency, not necessarily expensive products.
LS: What inspires your fashion choices?

Azra: Bangladesh inspires me most-our traditional weaves, craftsmanship and colours. International experiences have broadened my perspective, but I love combining global elegance with our local identity.
LS: What is your favourite travel destination?

Azra: Italy. Its craftsmanship, architecture, food and effortless approach to dressing inspire me. It reminds me that style is a way of living, not just something we wear for an event.
LS: What advice would you give aspiring models?

Azra: Build confidence, discipline and character. Take care of your health, accept rejection gracefully and never compromise your dignity. Your uniqueness is your strength.
LS: What are your upcoming plans?

Azra: We are working on Miss World Bangladesh, Face of Bangladesh and Fashion Bangladesh, along with a National Designer Search to discover new talent. My dream is to showcase Bangladeshi fashion and talent globally with the recognition they deserve.