Sri Lanka Tourism Promotion Bureau organizes first-ever media networking and roadshow

The Sri Lanka Tourism Promotion Bureau (SLTPB) is set to host its first-ever Media Networking Session and Roadshow (B2B) & Networking Evening in Dhaka, Bangladesh, on 05th and 06th April 2026, respectively. This landmark initiative marks a significant step in strengthening tourism ties between Sri Lanka and Bangladesh while enhancing destination awareness among Bangladeshi travellers.

The Media Networking Session scheduled for 05th April is expected to attract over 40 leading media representatives from Bangladesh, providing a platform to showcase Sri Lanka's diverse tourism offerings, including leisure, culture, wellness, and adventure experiences. The session aims to foster stronger engagement with the media and generate positive destination publicity in the Bangladeshi market.

Following this, the Roadshow (B2B) & Networking Evening will be held on 06th April, with approximately 150 Bangladeshi travel agents and tour operators in attendance. This business-focused event will facilitate direct interactions between Sri Lankan and Bangladeshi travel trade stakeholders, creating valuable opportunities for partnerships and business expansion.

The Sri Lankan delegation will be led by Mr. Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Promotion Bureau, alongside Ms. Shirani Herath, Assistant Director - South Asia. The delegation includes representatives from 19 leading Sri Lankan travel and tourism companies, who will engage in productive networking sessions to promote Sri Lanka as a preferred travel destination among Bangladeshi travellers.