Bangladesh Brand Forum hosted the 12th edition of its flagship Digital Summit at Le Méridien Dhaka on Saturday. Presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator, the day-long summit convened digital marketers, advertising and brand professionals, agency leaders, media strategists, and communication experts for meaningful dialogue on the evolving intersection of strategy, storytelling, technology, and data-driven decision-making in an increasingly complex digital world.
Guided by the theme “Rethinking Digital " Strategy, Story and Science,” this year’s summit mapped a landscape being reshaped by artificial intelligence, shifting consumer expectations, and relentless platform disruption " probing how brands can stay relevant, deepen consumer connections, and build lasting value as creativity and technology increasingly converge.
The programme was built for depth: three Keynote Sessions, three Panel Discussions, three Insight Sessions, two Case Studies, and an Expert Deep Dive.
Opening the summit, Sajid Mahbub, Group Chief Executive Officer and Executive Editor, Bangladesh Brand Forum, highlighted the growing importance of digital transformation and called on businesses to embrace data, innovation, and strategic thinking to stay competitive.
The keynote stage drew some of the most influential voices in the field " Tanveer Faruq, Chief Executive Officer, Kazi Media Ltd.; Drabir Alam, Chief Operating Officer & Director, X " Integrated Marketing Agency; and Saleh Ghanayem, Head METAP (Middle East, Turkey, Africa, and Pakistan), Emerging Market Partnership, TikTok.
Their sessions ranged widely " from human-centered growth in an algorithm-driven world and social-first marketing to the evolution of digital advertising, the rise of the creator economy, artificial intelligence as a genuine business enabler, the shifting consumer, and the future of brand engagement.
Those threads were carried forward by a distinguished line-up of panelists and industry experts, including Ahsanur Rahman, Partner Director " Google Bangladesh and Sri Lanka, Aleph Group, Inc.; Munaf Mojib Chowdhury, Head of Brand & Communication, Axentec PLC., and Founder, Ekshathe Foundation; Sayeda Umme Salma Jhumur, Managing Director & CEO, Ignitia 360 Limited; Mahadi Hasan Sagor, Managing Director, GEEKY Social; Imtiaz Khan Emran, Executive Director, FCB Bitopi; Yaseen Nur, Founder and CEO, Fastcom AI; and Rafiuddin Ahmed, Professor of Marketing, School of Business and Economics, North South University, among others.
