Hasanuzzaman Launches Be Digital IT and Be Musix Distribution, Betting on Bangladesh's Creator Economy

After nearly a decade working inside other people's newsrooms, record labels and television channels, Hasanuzzaman has started building his own.

The entrepreneur and journalist has founded two ventures - Be Digital IT, a technology and digital services company, and Be Musix Distribution, a music distribution operation - following his departure from ATN News, where he served as a digital media executive from 2022 to 2025.

The timing is not accidental. Bangladesh's creator economy has expanded sharply as smartphone penetration and streaming consumption have grown, but artists, labels and small businesses still struggle with the unglamorous infrastructure behind visibility: rights management, platform delivery, analytics, websites that do not break.

"Talent is not the bottleneck in this country," Hasanuzzaman said. "Distribution is. Infrastructure is. An artist can write a hit in a bedroom in Khulna and still have no idea how to get paid for it properly.
"Be Digital IT focuses on web development, software and digital strategy for media companies, brands and independent businesses. Be Musix Distribution addresses the second half of the equation, moving music from creators onto commercial streaming and content platforms.

Hasanuzzaman's credentials in both areas are documented. He has worked in web development and software since 2016, joined Businesshour24 as an IT engineer in 2019, and led content management, social media and business development for the labels Sristy Multimedia, Popy Multimedia and Gaan Buzz from 2020. Until 2022 he was also country manager for the international distributor ST Digital - a role that placed him at the intersection of local catalogue and global platforms.

He is candid that leaving a salaried position at a national television channel to build from scratch carried risk, particularly as a young father. His daughter was born in August 2024, roughly a year before the transition.

"You do the arithmetic differently once there is a child in the house," he said. "But I also did not want him to grow up watching me postpone the thing I actually wanted to do."