More than makeup: The enduring story behind National Lipstick Day

Published : Wednesday, 29 July, 2026 at 2:57 PM

Observer Online Report

Every year on July 29, beauty enthusiasts around the world celebrate National Lipstick Day-a tribute to one of the most recognisable products in the cosmetics industry. While the occasion is often marked by product launches, promotional campaigns and special discounts from beauty brands, the story of lipstick stretches far beyond the world of fashion and beauty.

Over thousands of years, lipstick has evolved from a simple cosmetic into a symbol of confidence, identity and self-expression. Today, it remains a staple in millions of makeup bags, carrying with it a rich history shaped by culture, politics and changing beauty ideals.

A celebration with modern roots

Although lipstick itself has an ancient history, National Lipstick Day is a relatively recent observance. The annual celebration was officially introduced in 2016 by makeup artist and entrepreneur Huda Kattan, founder of the global beauty brand Huda Beauty. The initiative aimed to encourage confidence and self-expression through colour while celebrating the universal appeal of lipstick.

Since then, the day has grown into one of the beauty industry's most prominent annual occasions, with cosmetic companies around the world unveiling new collections, offering discounts and engaging consumers through promotional events.

A cosmetic with a history spanning millennia

The use of lip colour dates back nearly 5,000 years. Historians believe women in ancient Mesopotamia decorated their lips using crushed precious stones, making it one of the earliest known forms of cosmetics.

In ancient Egypt, coloured lips symbolised beauty and social status, and both men and women used lip colour. Historical accounts also associate Queen Cleopatra with red lip cosmetics made from natural ingredients.

Lip colouring was later practised in ancient Greece and Rome. Although its popularity rose and fell across different periods and societies, the practice gradually became an enduring part of beauty traditions worldwide.

Modern commercial lipstick emerged in 1884, initially sold wrapped in paper before later being packaged in metal tubes, making it easier to carry and apply. As cinema, fashion and advertising gained influence during the twentieth century, lipstick became a global beauty essential.

More than a beauty product

Lipstick has occasionally played a role beyond cosmetics.

During the women's suffrage movement in the United States and the United Kingdom in 1912, many campaigners wore red lipstick as a symbol of protest and empowerment.

Its significance extended into World War II as well. British Prime Minister Winston Churchill reportedly opposed halting lipstick production, believing that the product helped maintain public morale during difficult times.

Today, red remains the world's most recognisable lipstick shade, often associated with confidence, strength and individuality. At the same time, pink, brown, coral, purple and other shades continue to grow in popularity as consumers seek colours that complement different skin tones and personal styles.

Lipstick by the numbers

The cosmetics industry has produced some remarkable records over the years. The world's most expensive lipstick, decorated with real diamonds, has been valued at approximately $14 million.

According to Days of the Year, an average woman spends more than $1,500 on lipstick over her lifetime, underscoring the product's enduring place in everyday beauty routines.

Choosing lipstick wisely

Beauty experts recommend looking beyond colour when purchasing lipstick. Product quality and ingredient safety are equally important.

Consumers are advised to select shades that complement their complexion, choose products that help retain moisture, avoid using expired cosmetics and refrain from sharing lipstick with others to reduce hygiene risks. Removing lipstick thoroughly at the end of the day is also considered an important part of lip care.

Celebrating the day

Marking National Lipstick Day does not necessarily require buying a new product, but many beauty lovers use the occasion to experiment with fresh shades. While classics such as red, pink and brown remain favourites, bolder colours including blue, purple and green have also found their place in modern beauty trends.

For others, celebrating can be as simple as wearing a favourite lipstick or sharing a smile in a selfie.

More than a cosmetic accessory, lipstick has become a cultural icon that reflects changing ideas of beauty, confidence and self-expression. National Lipstick Day is therefore not only a celebration of colour but also a recognition of a beauty tradition that has endured for thousands of years.