The Delhi High Court has issued an ex-parte interim injunction to protect Bollywood actress Tabu from deepfakes, identity misuse, and commercial exploitation through artificial intelligence (AI).
According to a report published by The Hindustan Times, hearing a suit filed by the actress to protect her personality and publicity rights, Justice Jyoti Singh directed major digital platforms, including Google, Meta, and X (formerly Twitter), to immediately remove or block access to numerous URLs carrying unauthorised and objectionable content featuring Tabu.
The High Court also ordered social media platforms and domain service providers to reveal the Basic Subscriber Information (BSI) and IP log details of the accounts responsible for uploading the offending material.
In her petition, Tabu alleged that her identity was commercially exploited online through unauthorized merchandise, fabricated statements, fake event-booking accounts, and obscene AI-generated media.
Justice Singh observed that Tabu’s real name, stage name, image, voice, and likeness have acquired a unique distinctiveness in the public eye.
The Court ruled that Tabu established a strong prima facie case for an ex-parte ad-interim injunction, with the balance of convenience lying in her favour. Justice Singh noted that the actress would suffer irreparable harm to her goodwill and reputation if interim protection was denied.
The Court identified that the offending materials - including manipulated edits of her film scenes, public appearances, and interviews - were designed to sensationalise content and divert online traffic for monetary gain.
Following the ruling, seven perpetrators have been restrained from exploiting or misappropriating any attributes of Tabu’s personality and publicity rights without her consent.
With deepfake technology becoming increasingly accessible, public figures face growing threats to their reputation. While Tabu is among several celebrities taking legal action to reclaim their digital identity, legal experts note that such cases will persist as long as AI-generated content remains unregulated.
-SA/NS