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Kriti Sanon’s ‘Lingerie-Like’ outfit in Raksha Bandhan ad sparks controversy

Published : Monday, 24 August, 2026 at 5:03 PM

Observer Online Report

Collected Photo

A Raksha Bandhan advertisement featuring Bollywood actor Kriti Sanon has sparked controversy on social media, with some users criticising her outfit and a scene in which she ties a rakhi to a pet dog. The jewellery brand’s advertisement sought to present the traditional festival in a contemporary way, but sections of social media users objected to what they described as a “lingerie-like” outfit.

Sanon is seen in the advertisement wearing an off-white bralette-style blouse, a cape and a draped skirt. The styling has drawn criticism from some viewers, who questioned the choice of outfit for an advertisement centred on Raksha Bandhan, a festival traditionally associated with the bond between brothers and sisters.

Following the release of the advertisement, several users posted critical comments on social media. Some described Sanon’s outfit as resembling lingerie and questioned whether such attire was appropriate for a family-oriented festival. Others argued that the attempt to give the festival a modern treatment had moved too far away from its traditional character.

The advertisement also features a scene in which Sanon ties a rakhi to a pet dog. The scene appears to portray the pet as a member of the family and include it in the celebrations. However, some social media users criticised the portrayal, arguing that it diminished the traditional significance of Raksha Bandhan. A few users also accused the advertisement of making a mockery of the Indian festival.

Sanon has not publicly responded to the criticism so far. It is also unclear whether the jewellery brand plans to withdraw or modify the advertisement. The brand has not issued an official statement on the controversy either.

Meanwhile, Sanon remains busy with her acting career. She was recently seen in 'Cocktail 2', alongside Shahid Kapoor and Rashmika Mandanna. The film is a follow-up to the 2010 hit 'Cocktail'. In 2025, she appeared opposite Dhanush in 'Tere Ishk Mein'.

-HIS

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Editor : Iqbal Sobhan Chowdhury

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