Young travellers embrace ‘Nonna-maxxing’

Young travellers are embracing a new trend that prioritises slow, relaxed holidays over packed itineraries and rushing from one tourist spot to another.

Known as ‘nonna-maxxing,’ the trend encourages travellers to experience a destination at a slower pace rather than trying to see everything. The term combines the Italian word nonna, meaning grandmother, with “maxxing,” or taking a habit to the extreme. The idea draws on the image of Italian grandmothers enjoying a simple, leisurely lifestyle.

Instead of visiting several attractions in a day, travellers may spend hours walking through a neighbourhood, sitting at a small café or exploring a local market.

Local food is another key part of the trend. Rather than following lists of famous restaurants, nonna-maxxing encourages trying food from local markets, small eateries and home-style kitchens while learning about local cooking traditions.

Walking also takes priority over rushing between destinations by car. Travellers are encouraged to explore streets slowly, visit local shops or simply sit in a park and observe everyday life.

The trend also promotes taking a break from social media. Instead of documenting every meal and destination, travellers are encouraged to keep some moments for themselves.

With busy lifestyles and growing pressure to stay productive, nonna-maxxing offers an alternative approach to travel: fewer destinations, less pressure and more time to actually experience a place.

-AJM